Kbeauty retailer making Bay Area debut with 2 stores
Oct 06, 2026
(KRON) -- When South Korea's largest beauty retailer, Olive Young, made its U.S. debut earlier this year in Los Angeles, it had shoppers camp overnight to be among the first customers.
The excitement for Korean beauty products (frankly, anything Korean) is real.
Although it is not an Olive Young
coming to the Bay Area, a K-beauty retailer is opening its first stores in the Bay Area. Moida is coming to Stonestown Galleria in San Francisco and the Serramonte mall in Daly City.
The San Francisco location is opening in November, and the Daly City store's opening will be in December, according to Moida's website.
Moida inside Stonestown will be on Level 1 across from the Boudin restaurant. It takes over the space previously occupied by Crystal Days, a mall spokesperson tells KRON4.
The Serramonte location is located in 45B, near Old Navy and Jagalchi, where Jumpity Bumpity used to be, according to a mall spokesperson.
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A customer reaches for Arencia products inside the Olive Young Central Myeongdong Town store in Seoul, South Korea, on Thursday, April 16, 2026. Arencia is one of the brands sold at Moida stores. (Photographer: Jean Chung/Bloomberg via Getty Images)
Lisa of BLACKPINK is seen at the Medicube Coachella Glow Stage on April 09, 2026 in Indio, California. Medicube is among the brands sold at Moida stores. (Photo by Michael Simon/Getty Images for Medicube)
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Moida currently has three locations open across Orange (Calif.), Ontario (Calif.) and Altamonte Springs (Fla.). It plans to open two stores in the Seattle metro area, three in Florida and one in San Diego.
Moida is a known international exporter of K-beauty products with locations in Portugal, France, United Kingdom, Italy and Indonesia. The company is owned by South Korea-headquartered Silicon2.
KRON4 reached out to Moida for more information about the Bay Area openings. We did not hear back in time for publication.
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