Peak 43: SwimZip goes from Shark Tank to 10,000 products
Nov 07, 2026
SwimZip was founded by Betsy Johnson in 2010 after she was diagnosed with skin cancer at 26 years old. The company manufactures and sells sun-protective swimwear and accessories designed to eliminate the hassle of repeated sunscreen applications. “I wanted to create a product that would keep peop
le sun-safe, that was easy to put on, take off, affordable, and stylish,” Johnson said. “Something that I as a person would want to wear, and I would put my kids in.” SwimZip once appeared on Shark Tank, a reality television show in which small business owners pitch ideas to investors. The company’s product line started with four swimsuits developed by Johnson and has since grown to more than 10,000 products. “I feel so grateful that I get to impact other parents’ lives and make their lives easier because being a mom right now is not an easy job,” she said.
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