Booking.com Bets Travelers Will Research With AI but Book With It
Nov 04, 2026
AI may own the start of the trip, but Booking.com is betting trust and payments decide who gets the booking. Its experience with superapps, where daily use never became travel spending, suggests generative chatbots may face the same problem.
https://skift.com/2026/11/03/booking-com-bets-travelers-will-research-with-ai-but-book-with-it/
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