How much of destination marketing budgets should go to AI visibility?
Nov 03, 2026
Destination marketing has traditionally focused on building awareness. But AI is changing how travelers discover places, and being a popular destination does not guarantee a place in AI recommendations. Should DMOs move some of their marketing budget toward AI visibility, and if so, how much?
https://research.skift.com/reports/how-much-of-destination-marketing-budgets-should-go-to-ai-visibility/
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