Accor’s Leire Leoz on Why Franchise Growth Has to Be Earned
Sep 30, 2026
Accor is betting heavily on its franchise model, and the Group’s global chief franchise officer, Leire Leoz, says growth only works if owners see real value. Her focus is on hotel performance, stronger brand standards, simpler support, and giving franchisees more reasons to stay and invest again.
https://skift.com/2026/09/30/accor-owner-centric-franchise-strategy/
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