Hilton’s Motto Debut in Japan Signals a Bigger MidMarket Shift
Sep 29, 2026
If Japan reaches 60 million visitors by 2030 as planned, hotel companies will need more rooms, and more affordable ones. And that is exactly what Hilton aims to do.
https://skift.com/2026/09/28/hiltons-motto-debut-in-japan-signals-a-bigger-mid-market-shift/
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