What 20 Years of Building Events Taught Me About Their Real Value
Sep 28, 2026
People attend business events looking for ideas, relationships, customers and opportunities. After nearly 20 years of building events, I have come to believe that their highest value is more personal: changing how people feel about the work they are returning to.
https://meetings.skift.com/2026/09/28/what-20-years-of-building-events-taught-me-about-their-real-value/
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