French football star Kylian Mbapp has signed a new sponsorship deal with sportswear brand On, following the end of his roughly 20-year relationship with Nike.The Swiss-based company announced Friday that Mbapp will become a glob al ambassador for On and work directly with Ons product teams on footwear and apparel. This marks a significant entry for the company into the growing football apparel space that has long been dominated by Adidas and Nike.Mbapp, who at just 27 years old is the World Cups all-time goal scorer, will bring his elite perspective into the development and testing of future football products, including Ons Lightspray technology that makes shoes with the help of robots.RELATED STORY | These Nike shoes have a motor and could change how you run foreverThe length of the deal wasnt disclosed, but an On spokesperson told CNN that the financial agreement includes both cash and equity components.On was founded in 2010, but grew in recognition when Swiss tennis star Roger Federer became an investor in 2019. The brand, initially known for its running and marathon shoes, then expanded into training and tennis shoes. The company represents Ben Shelton, who was a finalist at this years US Open.Signing Mbapp, who currently plays forward for Real Madrid, signals that On is looking to further encroach into its larger competitors territory.RELATED STORY | Caitlin Clark lands $28M endorsement deal with NikeDuring the recent World Cup, Adidas outfitted Spain and Argentina, both finalists, as well as manufactured the tournaments balls. The German company recently reported record revenue, driven by sales of football jerseys during the month-long tournament.Nike, however, has been less than fortunate: Its shares are hovering around a 12-year low as it deals with a series of problems that CEO Elliott Hill hasnt been able to fix, including customers shopping at trendier brands like On.On is planning to shake up the football category, writing in a press release that its bringing a new energy to the culture that surrounds it.To do that, On also signed Thierry Henry, another French legend, as its new director of Football. It also expanded its relationship with Sydney Schertenleib, a Swiss soccer player that plays for FC Barcelonas womens team. ...read more read less