Hilton Has Luxury ‘Coming Out of Its Ears’ in Saudi Arabia. Now It Wants the Middle Market. - Peer2Peer

Skift Travel Acc

Hilton Has Luxury ‘Coming Out of Its Ears’ in Saudi Arabia. Now It Wants the Middle Market.

Sep 18, 2026

Saudi Arabia’s luxury hotel boom is mostly built. Hilton’s bet on what comes next is midmarket brands and franchises — and it has Turkey as proof the playbook works.

https://skift.com/2026/09/18/hilton-has-luxury-coming-out-of-its-ears-in-saudi-arabia-now-it-wants-the-middle-market/

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