Why Ohio TVs, social media are plastered with Senate race ads
Sep 16, 2026
Ad spending is surging in Ohio's U.S. Senate race, where campaigns and outside groups have already reserved more than $241 million in TV, radio and mailed ads. That figure climbs to nearly $300 million with digital advertising included, and the race between Jon Husted and Sherrod Brown is being watc
hed as a tossup. Ads have targeted House Bill 6, data centers, immigration and transgender athletes, while a super PAC backed by President Donald Trump is also pouring money in. Brown's 2024 race against Bernie Moreno reached $483.4 million, setting a spending record for nonpresidential contests. Husted and Brown are also facing negative ads as Republicans try to shift attention toward crime, culture wars and affordability. Ohio's race could shape Senate control, and political groups expect the spending battle to keep growing.
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