Field & Stream Lodge Adds Two Hotels. Building the Brand Will Take Time.
Sep 15, 2026
Field & Stream Lodge launched in 2023. Deals two and three are conversions in Bend and Big Bear, opening in 2028. Starwood Capital and AJ Capital say high capital costs are setting the pace for brandbuilding.
https://skift.com/2026/09/15/barry-sternlichts-field-stream-lodge-adds-two-hotels-building-the-brand-will-take-time/
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