A forgotten password could be costing retailers a sale.A new survey of more than 1,000 Americans from marketing firm Hosting Advice finds 51% have abandoned an online purchase because they could not remember a password or had tr ouble logging in.Gen Z shoppers are the quickest to bail, with 72% saying they have walked away from a purchase over login problems.That compares with 37% of baby boomers.RELATED STORY | 64 percent of online shoppers are using AI to help find products, study showsOnly 17% of Gen Z respondents say they prefer traditional passwords.Many say they would rather use Face ID or fingerprint logins. ...read more read less