Fifa not ‘selling the World Cup’ in $20bn commercial plan, says adviser
Jul 30, 2026
Greg Maffei defends contentious proposal he helped shape as body’s move to bring in outside investors is hit by backlash
https://www.ft.com/content/d2807eaf-8310-4099-bb4d-b9b2d2889f2a?syn-25a6b1a6=1
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