Sales Are So Low, California Wineries Are Burning Their Vineyards - Peer2Peer

Sales Are So Low, California Wineries Are Burning Their Vineyards

Jul 30, 2026

The rise and fall of pinot noir symbolizes the larger struggles of the wine industry as younger generations turn to other beverages.

https://www.nytimes.com/2026/07/30/us/pinot-noir-california-wine-sales-decline.html

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