Open Thread: Victor Wembanyama won’t endorse soda brands
Jul 28, 2026
This year Victor Wembanyama took a leap in his career. He earned the first ever unanimous Defensive Player of the Year voting and led the San Antonio Spurs into their first Finals appearance in a dozen years. With the spotlight comes the off-court offers, most notably endorsement deals.
Wemby, kno
wn for pushing aside Gatorade bottles from his press conference table, has gone on the record as to selecting endorsement products with health and image in mind. He’s associated with Barcode, serving as an investor and the face of the plant-based performance drink brand.
Victor Wembanyama's personality begins to surface more, starting with showing his hatred for Gatorade bottles pic.twitter.com/B69MvRcUvF— MrBuckBuck (@MrBuckBuckNBA) December 26, 2025
His representatives affirmed that he has rejected lucrative endorsement offers from major soda and traditional sugar-laden sports drink companies in the interest protect children’s health.
“We’re not gonna mix his image with sodas like Coca-Cola,” Jeremy Medjana of Comsport, one of Wembanyama’s agents told The Athletic. “They all want him, but Victor will never sell soda. Because he doesn’t want to kill the kids.”
Beyond concerns regarding health, Wembanyama’s selectivity on endorsements is as premeditated as his workout regiments, diet, and health monitoring.
“The philosophy is, we don’t want him to be too distracted. We want him to stay focused, and this is why he did not sign too many deals,” Medjana continued. “If you sign too many deals, then you cannot stay focused on the main goal to be better, to get rest, to get treatment.”
Wembanyama currently has deals with Nike, Louis Vuitton, 2K Sports, Fanatics, Authentic and H-E-B.
“I think what Victor understands is not to be distracted by all of the fanfare around his career,” NBA commissioner Adam Silver told The Athletic. “Because he will be defined by championships, not by commercial opportunities or the platform he has to speak out on issues he cares about.”
With the 2026-2027 season still three months away, Wemby has continued to focus on his game. He was recently seen in the gym with Hakeem Olajuwon. He also played ball with De’Aaron Fox, Harrison Barnes, and newest Spurs member Tobias Harris.
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His image both on and off the court showcases his maturity and consideration for the world around him. There have been some mishaps (the elbow to Naz Reid stands out), but overall, he has handled the spotlight with grace.
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