Cracker Barrel CEO steps down a year after logo debacle
Jul 27, 2026
LEBANON, Tenn. (AP) mdash;nbsp;Cracker Barrelrsquo;s CEO is stepping down nearly a year after an attempted rebrand of the chain led to fierce customer backlash. Lebanon, Tennessee-based Cracker Barrel said Monday that CEO Julie Masino will step down next month but remain with the company until Oct.
9 in an advisory capacity.David Deno will succeed Masino on Aug. 10 as CEO. Deno served as the CEO of Bloominrsquo; Brands, which owns Outback Steakhouse and other chains, from 2019 to 2024.The move comes a year after Cracker Barrel announced a simplified logo and other changes that angered longtime fans.Permalink| Comments ...read more read less