Roku raises streaming hardware prices by up to $50
Jul 24, 2026
The Roku Ultra. | Image: Roku
Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, as first reported by The Desk. The price hike affects all of Roku's other devices as well, with some increasing by as much as $5
0. Here's a rundown of the changes:
Streaming Stick: $29.99 to $39.99
Streaming Stick Plus: $39.99 to $59.99
Streaming Stick 4K: $49.99 to $79.99
Roku Ultra: $99.99 to $149.99
Roku Streambar SE: $99.99 to $149.99
Roku is currently holding a sale that puts some devices at their original prices, which you can see on this archived web page. Fox announced plans to acquire …
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