A study by Pompeu Fabra University (UPF) analyzes Instagram discourse that associates the ideal of being a good mother with exclusive breastfeeding and fosters guilt among women who cannot or do not wish to breastfeed, often because of the difficulty of balancing it with other daily responsibilities . These discourses are gaining visibility in a context in which the phenomenon of "instamoms"—many with hundreds of thousands of followers—has increased the platform's impact on how motherhood is conceived. ...read more read less