Adidas Hopes Its World Cup Moment Can Drive U.S. Sales
Jul 18, 2026
Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’
https://www.nytimes.com/2026/07/18/business/adidas-world-cup-bjorn-gulden.html
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