Booking Holdings Is Forming a New B2B Unit, Agoda CEO Is Overseeing it: Scoop
Jul 10, 2026
Booking Holdings has an uphill climb to rival Expedia's scale in B2B, but the formation of a consolidated business unit could help Booking become a more formidable competitor.
https://skift.com/2026/07/10/booking-holdings-is-forming-a-new-b2b-unit-agoda-ceo-is-overseeing-it-scoop/
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