Going it Alone: Why Hotel Owners Are Dropping The Big Brands
Jun 28, 2026
Franchise agreements, like casinos, tend to favor the house. Now, as a generation of hotel contracts begin to expire, some owners are deciding to walk away from the table.
https://skift.com/2026/06/28/going-it-alone-why-hotel-owners-are-dropping-the-big-brands/
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