Apple is hiking prices in response to the ongoing memory shortage. On Thursday, the company adjusted the price of its new MacBook Neo, which will now start at $699 instead of $599, while the base MacBook Air will jump to $1,299 from $1,099, as reported earlier by Bloomberg. The 14-inch MacB ook Pro is getting an increase as well, going from $1,699 to $1,999. Meanwhile, the iPad Air will now start at $749 instead of $599, while the iPad Pro is increasing to $1,199 from $999. As spotted by Bloomberg, Apple is even raising the prices of its HomePod, which now costs $349 instead of $299, as well as raising the price of the HomePod mini to $129 … Read the full story at The Verge. ...read more read less