Rita’s Italian Ice Frozen Custard is making a splash this summer with the launch of its newest treat, Mermaid Italian Ice. The company, which was founded in Bensalem, Pennsylvania, said the vibrant pink creation is inspired by whimsical adventures and sweet surprises. Mermaid Italian Ice co mbines sweet berry and marshmallow flavors, creating a smooth, dreamy finish. Then the treat is topped with shimmering Unicorn Glitter, adding a sparkling touch. Looking for more sweetness? Rita’s also released two other magical frozen creations. The Mermaid Gelati layers Mermaid Italian Ice with Rita’s signature Vanilla Frozen Custard and is topped with Unicorn Glitter. And then for a refreshing frozen beverage, the Mermaid Ice Blender blends the bright pink berry-marshmallow Italian Ice into a smooth, icy drink, finished with Unicorn Glitter. “At Rita’s, we’re always looking for ways to create joyful experiences that bring families together, and Mermaid Italian Ice does exactly that,” said Carmela Hughley, SVP of Marketing Insights and Innovation at Rita’s. “From its vibrant pink color and sparkling finish to its sweet berry and marshmallow flavor combination, this treat captures the magic and imagination of summer. We can’t wait for guests of all ages to dive in and experience this enchanting new flavor for themselves.” Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. The company has been around since 1984, and Rita’s is now the largest Italian Ice concept in the world, with over 600 shops. For more information about Rita’s, and to find the nearest location, visit www.ritasice.com. ...read more read less