California wine bosses pivot to oldschool revenue source as wine cash dries up
Jun 09, 2026
Northern California wineries are giving guests a unique opportunity, offering their land up for lodging and other experiences, as they struggle to survive amid the change in wine consumption.
https://nypost.com/2026/06/09/us-news/napa-valley-wineries-pivot-to-other-revenue-streams-as-wine-sales-decline/
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