The following content is created in partnership with Coca-Cola Southwest Beverages. The editorial staff of NBC DFW had no role in the creation of this content. To learn more about Coca-Cola Southwest Beverages, click here. At Coca-Cola Southwest Beverages, the annual Truck Rodeo transforms t he everyday hustle of delivering Coca-Cola into a high-energy celebration of skill, teamwork, and pride. Drivers maneuver massive trucks through obstacle courses, forklift pros stack cases with precision—each event showcasing the many hands that keep Coca-Cola moving. It’s spirited, friendly competition with a big heart, honoring drivers, technicians, mechanics and merchandisers who bring Coca-Cola to life. And when the champions are crowned, it’s not just about winning; it’s about recognizing the dedication behind every refreshing bottle that reaches consumers. Want to learn more about Coca-Cola Southwest Beverages’ commitment to community? Watch Pop Culture below and explore the company’s inspiring community stories. ...read more read less