IHG Reports Strong U.S. Demand, a Middle East Hit, and a Bet on AI Content Over Scale
May 07, 2026
IHG is changing how guests search on its own channels. The bigger question is whether its content infrastructure will make it show up when they search everywhere else.
https://skift.com/2026/05/07/ihg-reports-strong-us-demand-middle-east-hit-ai-content/
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