Apr 29, 2026
(KRON) -- It's safe to say that most Gen Z and millennials in California -- especially the Bay Area and Los Angeles/Orange County metro -- have heard of the term "ABG." For those who don't know, the acronym stands for "Asian baby girl." Well, if you want to learn more about ABGs, three San Francis co tech workers are hosting an ABG and ABB "maxxing" event this weekend. It will take place Saturday, May 2, but details on the location are only released upon RSVP approval. The hosts of the event are three tech industry workers based in the Bay Area: Katie Chen, Julia Chen and Grace Ling. Katie's post announcing the event has gone viral on X, with more than 1 million views. "Hosting an ABG / ABB maxxing event in SF May 2nd," she wrote. "I’ll teach you how to get your makeup done so you can get some huzz." Julie's announcement of the event clarified that this is not a dating event. Ling's description of the event states you will "learn makeup, Twitter maxxing strategies, gaming the system, and more." SF mansion with ties to hated Bay Area sports owner hits market for $17 million Festivalgoers are seen entering the The Empire Polo Club grounds during the first weekend of Coachella Valley Music and Arts Festival on Friday April 10, 2026, in Indio, Calif. (Photo by Amy Harris/Invision/AP) ‘LinkedIn Speak’ translator goes viral amid layoffs across US A bit less popular term, "ABB" is also going to be taught at the event. The acronym stands for "Asian baby boy," the male counterpart to ABGs. "Learn about how to become an ABG / ABB," the Partiful event page states. "Makeup tips, gaming the system, looksmaxxing, GRWM, make abg content, X/Twitter farming." While there is no textbook definition for ABG, its reputation is identified as that of an Asian American woman who is seen at raves, clubs and parties -- a contrast to the studious, quiet Asian stereotype. The person is stereotyped to wear false eyelashes, have dyed hair and frequently posts about having a thriving nightlife. However, there is also growing backlash against the movement shining a light on the ABG stereotype. In response to the "maxxing" event, an article was written on X, calling it objectifying for Asian women. That article has nearly 20,000 views on the social media platform. ABBs associated with the "Kevin Nguyen" stereotype -- a man presents himself as more rebellious and often with tattoos, piercings, and wearing popular streetwear brands. The term is used to describe a man who contrasts the academically inclined image of Asians. With more than a million views, the "maxxing" social gathering has elicited a mixed reaction from the public. Just scroll through the comments. As of Wednesday night, the Partiful event page has at least 100 people on the guest list. About The Hosts Katie Chen serves as the chief marketing officer at Pond, a platform used by tech startups, according to her LinkedIn page. She is also a content creator with more than 12K followers on Instagram. Grace Ling is based in San Francisco. She is the founder of Design Buddies, which dubs itself as the "world's largest design community" with 100,000 members. Julia Chen works in the marketing department for AI company Photon, according to her X profile. ...read more read less
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