Fire Breaks Out Hours Before Ulta Beauty World Opens in Orlando
Apr 15, 2026
A fire just before Ulta Beauty World opened highlights a key vulnerability for planners: the movein window, when exhibitor activity is highest, and oversight is more difficult to maintain.
https://meetings.skift.com/2026/04/15/fire-breaks-out-hours-before-ulta-beauty-world-opens-in-orlando/
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