GenAI could push consumer research toward generic, biased results - Peer2Peer

GenAI could push consumer research toward generic, biased results

Apr 13, 2026

Generative artificial intelligence (GenAI) is opening the door for more researchers to conduct consumer studies than ever before. But that same accessibility may push the field toward increasingly generic results—and ultimately disconnected from real human behavior.

https://phys.org/news/2026-04-genai-consumer-generic-biased-results.html

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