Months after city leaders launched a new tourism department, local businesses in Muskogee already saw the benefits.The department was created in Oct of 2025 to attract more events, increase visitor numbers, and drive economic gr owth across the city.WATCH: Tourism boost in Muskogee leads to growth for local businesses: Tourism boost in Muskogee leads to growth for local businessesFor business owner Jordan Hawkins, that impact is already noticeable.The more growth I have, the better it is for the community, Hawkins said. Hawkins said her business has seen a 20 percent increase since the tourism department launched, which she attributed to more events and visitors coming to Muskogee.The new tourism department was designed to promote the city as a destination while also offering grants to event organizers to bring more activities to the area.Tourism Director Justin ONeal said those efforts are paying off.Whats good for tourism is good for the town, ONeal said.According to ONeal, since its launch, the department was expected to bring in $1.4 million through hotel tax collections, award around $200,000 in grants to support events, and generate an estimated $8 million in profit for the city.Hawkins said that such investment is not just helping businesses like hers but also the broader community.It means a lot to me A lot of my vendors get to see growth in their products as well, Hawkins said.Stay in touch with us anytime, anywhere -- 2 News Oklahoma on your schedule | Download on your TV, watch for free. How to watch on your streaming device Download our free app for Apple, Android and Kindle devices. Like us on Facebook Follow us on Instagram Watch LIVE 24/7 on YouTube ...read more read less