Apr 01, 2026
A rideshare company is gearing up to take advantage of increased demand during the World Cup in North Texas. Alto, which launched in 2019, is preparing for a busy summer in Dallas as fans travel to and from matches. The company says it is focusing on providing a clean, safe and high-quality passe nger experience. As part of that effort, Alto is rolling out an all-electric fleet in Dallas just in time for the games, aiming to offer quieter and more efficient rides. A company representative said the new fleet is a key part of that strategy. “We’re really excited about our all-electric fleet in Dallas. Super quiet and super efficient,” said Co-founder and CEO Will Coleman. Alto is also offering a pre-scheduling feature, allowing riders to book trips in advance to help ensure they can secure a ride home after matches. This story was originally reported for broadcast by NBC DFW. AI tools helped convert the story into a digital article, and an NBC DFW journalist edited it again before publication. ...read more read less
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