Mar 30, 2026
This is part of our package about Apple's 50th anniversary, read more here. It was January 2008, and Steve Jobs had just pulled the MacBook Air out of a manila envelope onstage at Macworld. Within minutes, Windows PC executives everywhere lost their minds. They grabbed the nearest office e nvelope, tried to shove in their plastic laptops, and tore straight through the paper. Engineers were summoned. Assistants were dispatched for larger envelopes. .apple-50-embed { margin-bottom: 1.5rem; } .apple-50-embed iframe { border: 0.125rem solid #000; max-width: 100%; display: block; } @media (max-width: 699px) { .apple-50-embed { width: 100%; float: none; } } @media (min-width: 325px) and (max-width: 699px) { .apple-50-embed > iframe { margin-left: auto; margin-right: auto; } } @media (min-width: 700px) { .apple-50-embed { max-width: 350px; margin-right: 1rem; float: left; margin-bottom: 0.25rem; } } @media (min-width: 1024px) { .apple-50-embed { margin-left: -3.5rem; } } Okay, I have no proof that happened. But we all know what did happen next: imitation. Years of it. Apple's history books all hail the iPod. The iPhone. The iPad. And then, somewhere b … Read the full story at The Verge. ...read more read less
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