Hilton’s Yotel Franchise Deal Tests New ‘Platform’ Model
Mar 24, 2026
The hotel giants are becoming distribution "platforms" of brands run by others, not just brand owners themselves. Hilton is the latest to embrace this shift with its new "brand of brands," Select by Hilton.
https://skift.com/2026/03/24/hiltons-yotel-franchise-deal-tests-new-platform-model/
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