Why is my local Target selling protein powder in the tampon aisle? An investigation. This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses the latest gizmos and potions that swear they're going to change your life. Opt i n for Optimizer here. Wellness crazes come and go, but protein is forever. At least that's how it feels as the algorithm subjects me to the latest protein-related wellness trend: a video of a gym bro whipping up a piping hot plate of boy kibble. Boy kibble is not complicated. According to influencers and trend pieces alike, it's a humble meal of ground beef and white rice. Yes, that's it. The beef provides fat and protein, while the wh … Read the full story at The Verge. ...read more read less