A Smelly Ice Cream Ad Tempts Few London Commuters
Mar 17, 2026
Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” and “artificial.”
https://www.nytimes.com/2026/03/17/world/europe/magnum-ice-cream-scent-ad-campaign-london.html
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