Kentwood cattle farmer builds TikTok following by keeping it real
Mar 09, 2026
KENTWOOD mdash; Most TikTok videos look polished once they hit your screen, but Macy Rushing said her setup on the farm is far from fancy.ldquo;I actually had someone message me, and she was like, 'What kind of tripod do you use?rsquo; And I was like, lsquo;Baby, I don't use a tripod. I use a block
and a brick,rsquo;rdquo; Rushing said.Rushing is a first-generation cattle farmer in Kentwood, and shersquo;s turned everyday chores into short videos that connect with thousands of viewers. From loading feed to working cattle through the pens, she records her routine in quick clips.ldquo;So out of that 2-minute video, I only need like 10 seconds,rdquo; she said.Rushing said she didnrsquo;t always believe her day-to-day life would interest anyone online, until encouragement from her family helped her see it differently.ldquo;I would see everybody share their day. And I thought that was so neat. But then I was like, there's nothing interesting about my day,rdquo; she said. ldquo;And then my brother was like, hold on. What you do every day is not what people do every day. And people would love to see that.rdquo;One unexpected ldquo;characterrdquo; has become a fan favorite: her feed truck mdash; specifically, its broken door. Rushing said the running joke has followed her off the farm and into real life.ldquo;I've actually been noticed in New Orleans, where they've said, 'Are you the girl with the broken feed door?' and I'm like, 'Yes! That's me!'rdquo; she said.Her comment sections are also filled with reactions to videos featuring her husband, Matt mdash; including what she says might be her most popular post.ldquo;I think I was complaining about my husband, if that's the correct one I'm thinking about. I don't even know. Oh shoot, almost all of them I'm complaining about him,rdquo; Rushing said.Beyond the humor, Rushing said shersquo;s proud to share the perspective of being both a full-time mom and a farmer mdash; especially for young girls watching.ldquo;I kind of want to show my side of it, but also for my daughters and other daughters. I think that's so cool to let all the little girls know, you can run a farm one day,rdquo; she said. ldquo;You could catch a calf; you could doctor a calf.rdquo;Rushing said the videos also strike a chord with viewers who grew up around agriculture and miss it.ldquo;They have said, 'I remember going to feed with my grandfather. This video just brought me back to my childhood,rsquo; and I think that's so cool,rdquo; she said. ldquo;I think that's so cool that my videos, people who do not live in agriculture today, but have experienced agriculture sometime in their life, can still relate to my videos.rdquo;Looking ahead, Rushing said her goal is bigger than views and likes. She wants her farm mdash; and her example mdash; to last into the next generation.ldquo;This is achievable. Becoming a first-generation farmer, starting from scratch. If I can do it, you can do it,rdquo; Rushing said. ldquo;And that's for the kids. Thatrsquo;s everything. That's why I do what I do.rdquo;Permalink| Comments
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