Too Many Brands: Hotel Groups Chased Scale. Now They Need Focus
Feb 27, 2026
Hotel companies built portfolios for coverage and growth. In an AIcompressed, loyaltyfatigued market, the next competitive edge will come from sharper brands, not more of them.
https://skift.com/2026/02/27/too-many-brands-hotel-groups-chased-scale-now-they-need-focus/
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