HBO Max’s passwordsharing crackdown is going global
Feb 26, 2026
HBO Max's password-sharing crackdown is going to get a lot bigger. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perrette said a global expansion "will start in 2026," as reported earlier by The Wrap.
Warner Bros. Discovery has ramped up its paid sharing init
iative in the US over the past year, introducing "more aggressive" prompts in August that push people toward paying an extra $7.99 per month to add another user to their account. Now that HBO Max has launched in several European countries and Latin America, with rollouts planned in the UK, Ireland, and the Asia-Pacific, the streamer likely sees more oppor …
Read the full story at The Verge. ...read more read less