SAN FRANCISCO (KRON) -- The NFL and law enforcement officials are warning fans attending the Super Bowl in the Bay Area to be alert to counterfeit merchandise and tickets. The warning comes as thousands of people arrive in the region this week for the big game. According to U.S. Customs and Border Protection, the agency seized approximately 78 million counterfeit items in 2025 with an estimated value of $7.4 billion. These seizures included 300,000 counterfeit NFL items valued at about $33 million. Super Bowl LX in SF Bay Area: Live updates on game-week festivities Law enforcement officials highlighted that fake clothing, and tickets are currently flooding the market as fans arrive in San Francisco. The items seized by authorities include counterfeit hats, shirts, jerseys and rings. These products are often sold to fans looking for souvenirs or entry to the game. Photo: KRON4 The trade in counterfeit goods is not a victimless crime, according to U.S. Customs and Border Protection. Selling these illegal products undermines legitimate businesses and threatens American jobs. Officials noted that the practice also hurts local vendors who rely on official merchandise sales. Beyond the economic impact, counterfeit fan gear can expose consumers to unsafe and substandard products. Authorities warned that if a price for a jersey or ticket seems too good to be true, it likely is. They recommend that fans only purchase from trusted retailers, especially when shopping for items online. To ensure products are authentic, shoppers are advised to look for official secure labels and proper markings on all gear. Officials also suggested that fans keep their receipts and regularly check their bank statements for any unauthorized or suspicious charges. Authorities stated that if anything does not add up after a purchase, consumers should report it immediately. All facts in this report were gathered by journalists employed by KRON4. Artificial intelligence tools were used to reformat information into a news article for our website. This report was edited and fact-checked by KRON4 staff before being published. ...read more read less