The Super Bowl is for everyone, whether you’re a die‑hard football fanatic or just here for the star‑studded commercials. The Seattle Seahawks and the New England Patriots are facing off in Santa Clara, California, for Super Bowl LX on Sunday, with brands eager to showcase their biggest cam paigns to a massive national audience. In 2025, a record 127.7 million U.S. viewers watched the game across television and streaming platforms, with viewership peaking at 137.7 million in the second quarter, according to Nielsen. This year, demand for ad space is higher than ever. NBC sold out its inventory in September. Thirty‑second spots averaged $8 million, and a handful even topped $10 million, according to Peter Lazarus, executive vice president of sports Olympics advertising and partnerships for NBCUniversal. Many advertisers now release their Super Bowl commercials before kickoff. Early drops and teaser clips help brands broaden their reach and build buzz. Marketing experts say the strategy is meant to spark online conversation early rather than risk being overshadowed by a more viral ad during the game. Most early releases are just teasers, offering quick hints at storylines or revealing which celebrities will appear in the full ads. Fans still had to wait until game time to see the complete versions, which aired throughout the breaks. Here’s a look at the 2026 Super Bowl ads that have been released, so far: (This list will be updated as more ads are released) Ritz Kellogg’s Raisin Bran Kinder Bueno Pepsi Oikos  Ro Instacart Skittles Budweiser Bud Light Michelob ULTRA  Fanatics Sportsbook Hellmann’s Liquid I.V. Hims Hers Pringles Ramp Liquid Death Manscaped TurboTax Meta State Farm Insurance Bosch Uber Eats Squarespace Lay’s Rocket and Redfin Nerds Grubhub Dunkin’ SVEDKA Frank’s RedHot Toyota  Wix Xfinity Novartis This story uses functionality that may not work in our app. Click here to open the story in your web browser. ...read more read less