(CNN)– You could soon see the price of your favorite snacks dip by about 15%. Tuesday, Feb. 3, 2026, PepsiCo which makes brands like Doritos, Lay’s, and Cheetos announced it’s slashing prices in response to customer complaints about cost. PepsiCo’s U.S. CEO said the company recogniz es customers are feeling the financial strain, and the price cuts are meant to ease that pressure. Shoppers should start seeing lower prices this week. The products will get new labels highlighting the reduced prices. Categories: News Tags: Pepsi, PepsiCo, U.S. economy ...read more read less