Is there a specific seat on the couch you want to secure before kickoff at a Super Bowl party? The battle for prime real estate in front of the television during the grandest sporting event of the year can be just as chaotic as a fumble scrum. But if you take your seat too early, you miss out on the wings and pigs in a blanket. Take it too late and your uncle has stolen your spot. To prepare your game-day seating strategy for the upcoming Super Bowl 60 matchup that will feature the New England Patriots taking on either the Los Angeles Rams or Seattle Seahawks, you’re going to have to know exactly what time the Super Bowl starts. Finding that information isn’t always as easy as it should be. What time does the Super Bowl start? Google Trends confirms that “What time does the Super Bowl start?” is one of the most searched questions for one weekend a year. But it often yields a range of answers. 6 p.m. ET.  6:30. 6:40. 6:45… Dennis Deninger, who spent 25 years as an ESPN production executive and has taught a Super Bowl course at Syracuse University, said that’s because the NFL and the networks that air its games want all eyes on the broadcast in the half-hour leading up to kickoff. “It’s the biggest showcase for the NFL to get across all of the things it stands for,” Deninger said. “They’re hoping that people will tune in as early as possible in that 6-6:30 hour Eastern Time and catch most of the messaging that they want to deliver.” “Messaging” meaning those highly-priced commercials and sponsorships during the most valuable air time of the year. “There’s a lot of dollars in that,” Eric Weinberger, a former NFL Network executive producer, said of that half hour before kickoff.  NFL Jan 6 How many wild-card teams have won the Super Bowl in NFL history? NFL Jan 6 These 12 NFL teams have never won a Super Bowl NFL Jan 18 Tracking all the new NFL coaching and front office hires in the 2026 offseason That window is also jam packed with pregame festivities like team introductions, the national anthem and the coin toss — all of which are meticulously scheduled and planned to make sure the opening kick goes off as scheduled. “They need the anthem person to be out there. They need the fireworks to go off. They need the coin toss to happen,” Weinberger said. “It is rehearsed ad nauseam and they hit it every time.” A story shared by NBC Sports lists the Super Bowl start time as 6:30 p.m. ET, while Peacock presents it as 6 p.m. ET. The network will also have hours of live pregame coverage, which includes an opening ceremony performance by Green Day at 3 p.m. ET. So, be sure to tune in early, but if you’re not seated at exactly 6:30 ET, you should have a few more minutes to grab some wings and pigs in a blanket before kickoff…and before your uncle steals your spot. “I suspect it’s going to kickoff around 6:34,” Deninger said. “That’s my educated guess.” When is the Super Bowl 2026? The AFC and NFC champions will square off in Super Bowl LX on Sunday, Feb. 8… at 6:30-ish p.m. ET. Where is the Super Bowl 2026? Super Bowl LX will be played at Levi’s Stadium, home of the San Francisco 49ers, in Santa Clara, California. What channel is the Super Bowl on? Super Bowl LX will be broadcasted on NBC and streamed on Peacock. The original version of this story was published in January 2024. ...read more read less