Poor Attendee Retention is Driving Up Event Costs 
Jan 15, 2026
With attendee retention stalled in the low 30% range, event organizers must replace nearly 70% of their audience each year. Improving retention may be one of the most effective ways to offset rising event costs.
https://meetings.skift.com/2026/01/15/poor-attendee-retention-is-driving-up-event-costs/
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