How startups can communicate to win over silent audiences online
Jan 13, 2026
A new study reveals how entrepreneurs can win support for their ideas from audiences who never speak up. The research shows that the way entrepreneurs engage with a few vocal participants in online discussions can crucially shape how the larger, silent audience perceives and supports their ideas.
https://phys.org/news/2026-01-startups-communicate-silent-audiences-online.html
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