Dec 23, 2025
(KRON) -- It has been wet to start the week in San Francisco and the rest of the Bay Area. Despite the cold and rain, a flood of people lined up outside of Butter Crumble in North Beach on Sunday morning. The popular bakery posted a video on Instagram showing the long line that spanned several bl ocks, starting on Francisco Street, then wrapping into Stockton Street. Many were seen with camping chairs, weathering wait times up to three hours. Sunday was the last day Butter Crumble was open before the bakery takes a hiatus for the Christmas holiday. Even ahead of the final day of business this year, owner Sophie Smith admitted she was "terrified" of how long the lines would be. Bay Area storm updates: Wind advisory in effect Smith states the supply cannot keep up with demand from the community. "As I said on my story earlier today I am incredibly humbled by the lengths people go to get their hands on our pastries, never in my wildest dreams did I think anything like this was possible," Smith wrote on Instagram. Smith said lines started to form around 7:30 a.m. before they open at 9 a.m. The bakery typically sells out between 11 a.m. and 2 p.m. It is advised customers check Butter Crumble's Instagram or call the store for updates on what's left. Butter Crumble reopens on Thursday, Jan. 8. Video above: Bay Area family-owned bakery showcases XXL croissants Butter Crumble started during the pandemic when Smith began baking sweets at various popups in the city. The first brick and mortar location opened in October 2023 at its current North Beach location on 271 Francisco St. The bakery has garnered long lines ever since and has grown its popularity on social media with more than 72,000 followers on Instagram. ...read more read less
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