Building Brands vs. AI’s Cheap Wins: How Hilton’s CMO Strikes the Balance
Dec 17, 2025
Hotel groups must ensure that shortterm performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI.
https://skift.com/2025/12/17/building-brands-vs-ais-cheap-wins-how-hiltons-cmo-strikes-the-balance/
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