Once again, San Francisco has an extra glow for the holiday season as downtown hosts an annual light display over the course of 10 days. Friday, the city kicked off the fifth year of its ‘Let’s Glow SF’ holiday light display, where projections are displayed onto buildings around downtown at nighttime. Let’s Glow, which is led by the Downtown SF Partnership, began in 2021 as a way to spread holiday cheer during the pandemic. Since then, the event has grown in popularity and scale. This year, Let’s Glow will be on display at eight locations around downtown San Francisco, including the Ferry Building. The installation will run from 5:30 p.m. to 10 p.m. and will continue through December 14. At the event to launch the light display on Friday, crowds packed the plaza in front of the Ferry Building to join in the festivities and watch the lights. Four-year-old Miles Trapp of San Francisco said his favorite light display was the one that depicted an underwater scene with an otter. “They look like they are playing a moving on the building,” Trapp said. Chanel Blackwell of San Francisco attended Friday’s event with her husband. It was her first time seeing the Let’s Glow display. “I am so happy I got to see this, it’s worth it, and it’s cold, but it’s so worth it being out in the cold to watch this,” she said. Many local leaders in politics and business spoke at the event on Friday. One of the featured speakers was Empire Record Label founder Ghazi Shami, who shared memories with the crowd of his time growing up in San Francisco. “Fast forward many years later to see how far this city has come, and how majestic and beautiful it is, I’m just proud to be here,” Shami said, adding that he brought his own family to enjoy the light display. San Francisco Mayor Daniel Lurie spoke at the event as well and marveled at the number of people who showed up to attend. “This is what is driving our comeback, our arts, our culture, our creative class,” Lurie said. Several local leaders at the event spoke about how public art displays in San Francisco have played a big role in bringing energy back to San Francisco, and in particular to downtown. ...read more read less