Marriott Unveils St. Regis Estates as Brand Extension, Talks Luxury Strategy
Dec 03, 2025
Marriott's brand extensions like the new St. Regis Estates and recent RitzCarlton Yacht Collection show how the company aims to grow in ultraluxury without diluting its brand equity.
https://skift.com/2025/12/03/marriott-unveils-st-regis-estates-as-brand-extension-talks-luxury-strategy/
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